The successful path to servitisation

Efficiency as a Service is a major paradigm shift for many enterprises in the industrial sector. More and more industrial companies have started to bundle their products with services to offer comprehensive solutions that solve customer problems. Though the concept itself may not be new, there has lately been a significant increase in the adoption of these novel business models across various industry segments driven by strategic, marketing and financial reasons.

Servitisation is the transformational journey a company goes through when transitioning from being a supplier of basic products and services towards becoming a provider of integrated solutions delivered through a pay-per-use or pay-per-outcome agreement aiming to increase the value provided to the user. 

 

The adoption of a servitization strategy brings with it significant cultural and corporate challenges. As they servitize, companies are confronted with a new set of dynamics in their relationship with their customers and need to adapt and develop the required capabilities to deliver services and solutions under a “pay-per-use” contractual format. It is a transformation that requires orchestrated change on multiple domains:

• Developing new customer value propositions,
• Redesigning organizational processes & performance management to deliver EaaS,
• Building a service culture within the organization,
• Re-aligning IT.

 

If not managed structurally, servitisation generates business risks and may lead to higher costs that are not met by correspondingly higher returns.

In this webinar on the successful path to servitisation you will learn about:

• What are the barriers and levers to scaling up an Efficiency-as-a-service offering? 
• What is the transformation journey to an EaaS offering and what are the key success factors?
• How can partnerships support  such a transformation?
• How to assess your readiness to servitize?

 

• Wim Coreynen, postdoctoral researcher at the School of Business and Economics of the Vrije Universiteit (VU) Amsterdam. His research interests include strategy, innovation management, and entrepreneurship, specifically related to servitization, digitalization, and sustainability
• Florian André, Founder and CEO at P2S Management Consultant an innovation consultancy specialised in helping manufacturers develop industrial subscription business models.
• Christian Levie, Deputy Managing Director of Econocom Lease at Econocom BeLux. Econocom acts as a financing partner and supports companies and governments in the implementation of as-a-service business models, product-service combinations, leasing solutions.

This webinar is part of a series of events organised by Agoria and its consortium partners in the framework of the European Commission Horizon 2020 funded project « Efficiency-as-a-Service ». The project aims at accelerating the market adoption of energy efficient solutions in the EU through servitization. Similar events are being organised in the Netherlands, Spain and the EU by Agoria’s consortium partners EIT Innoenergy, ANESE and BASE.  

 

For more information please contact Mira Tayah.